Case Study with Sky Realty Productions

About Sky Realty Productions

Sky Realty Productions, located in Jacksonville, Florida, has been providing professional videography and photography production services since 2011. They offer a variety of solutions designed to meet the specific needs of their diverse clientele including national broadcast networks, the USGA, PGA Tour, top-rated golf courses, national real estate brokerage firms among many others.

Puget Systems worked with Ben McClung, founder and owner, of Sky Realty Productions. McClung started the company before UAVs (more commonly known as drones) had come about, and realized the hobbyist RC single-rotor helicopters would soon be replaced by quickly advancing multi-rotor technology. The confluence of advancement in lithium polymer (lipo) battery technology, microprocessors, accelerometers, and many more systems really spring-boarded the rapid evolution of the multi-rotor/drone industry.

The recreational and professional commercial technology available today in the marketplace today is amazing, especially in such a relatively short period of time over the past 8 years.  With McClung's background with golf, he envisioned the opportunity to apply a 'flying camera' technology to capture hole flyovers for golf courses and television broadcasts, though he quickly realized the applications of this technology would reach well beyond just the golf industry.  In the interest of growing his company, he expanded and tailored his company's services to attract the ever-evolving needs of the real estate industry and beyond.

Tools of the Trade

As we do with each client, Puget Systems worked with McClung to understand his workflow along with the applications required to produce a product with the highest production values. Sky Reality Productions use industry-standard non-linear post-production tools that include Adobe After Effects, Premiere, Photoshop. Lightroom as well as Sony Magix.

With the rollout of 4K, 6K and soon 8K video, the previous generation Windows systems just couldn't handle the depth and complexity of these file types, codecs, and sheer file sizes.

– Ben McClung – Founder & Owner, Sky Realty Productions

Technical Challenges

Sky Realty Productions faces challenges both out in the field and in the office. While the drone technology has advanced immensely, there are still software and hardware issues they must manage on a regular basis.  Much like the most recent iOS or Android software update, there will always be bugs that can really halt productivity, which is frustrating, but realistically is part of the nature of the business and technology.

We needed a custom workstation that could handle these demands and after researching our options, and we believed the personalization, support and business experience of Puget Systems was our best solution for the investment.

– Ben McClung – Founder & Owner, Sky Realty Productions

Why Sky Realty Productions Selected Puget Systems

Sky Realty Productions previously utilized HP and Asus Windows-based computers in addition to a few Mac computers. With the rollout of 4K, 6K and soon 8K video, the previous generation Windows systems just couldn't handle the depth and complexity of these file types, codecs, and sheer file sizes.

It's not uncommon a week's worth of production will substantiate 4,5,6 terabytes of data when shooting in RAW formats. We needed a custom workstation that could handle these demands and after researching our options, and we believed the personalization, support and business experience of Puget Systems was our best solution for the investment.